Employer brands that are well-known have employment opportunities for individuals with their website or social media account to work as an employee, blogger, writer, or content creator. These positions are not only part time, but can be full time depending on the position.
Many large companies recruit bloggers, writers, and content creators via what is known as “employer brand blogging”. Their employers launch new blogs focused on things related to the job market, self-care strategies for career changers, tips and tricks for professional development, etc.
The employees then contribute posts to this blog using material they already have prepared. This gives the company a sense of credibility because it seems like they actively use what they promote.
Furthermore, these sites give the employer free publicity in the form of online exposure that people can see. Since most people interact with businesses through search engines such as Google, having a presence online is very important.
It also helps create a feeling of community for the company, giving people more reason to add them onto lists, visit their websites, and potentially buy something.
No, they don’t
A lot of people have asked me whether or not companies hire bloggers as employees. The simple answer is no, they do not! It is totally untrue that most big brands pay good money to work in marketing via blogging.
I get a lot of questions about this so I wanted to make sure that you know just how false this claim is. Most large corporations don’t recruit professional writers as staff members nor do they offer paid positions as blogger.
They may promote your career by giving you exposure but that’s it. They won’t be paying for your health insurance or pension plan like a normal job would.
It depends
Being hired as a blogger does not mean that you are paid to write product reviews or do advertising for a company. Most companies recruit bloggers to promote their products through social media marketing, via blogs, etc.
The term “blogger” is very loosely defined. Some people make it seem like anyone with an Instagram account is considered a blogger. This isn’t true at all!
It takes more than just having a few followers to be classified as a blogger. You need to have your own domain name (website address), you need to update your website frequently, and you must put time into promoting yourself online.
By keeping this article up-to-date, we will earn some extra rewards for our efforts. So, feel free to contribute by writing an interesting sentence or two and clicking the reward button.
They hire both blogger and editor
As mentioned earlier, companies will usually pay more money to have you do what your job title is- write. This is not limited to just blogging brands new products or services, but writing general content as well.
Companies will sometimes hire an editorial writer who writes about different topics and then they find someone to edit her/himicaly written pieces to match their style and voice.
This person may review his/her writer’s work and make sure it is easy to read and sounds natural, while also making sure there are no too many “ums” and “ahs” that distract from the message being conveyed.
They can also give suggestions or feedback on how to improve the article or whether something looks good or bad depending on if they feel it adds to the overall appeal of the given piece. – Editorial Writing Job Description
Just because something doesn’t seem like its place in the world does not mean it isn’t.
They hire the editor
As discussed earlier, companies are hiring away from bloggers to be brand ambassadors or content creators for their site. But what about those people who already have a following? Can brands ask them to promote products by writing blogs or posting on social media?
The answer is yes! They can, but only if you put in some effort to ensure they perform their jobs effectively.
Asking your favorite blogger to do work for you will not go well unless you make sure that he or she is paid properly and that there is no uncomfortable silence when conversations happen. You need to make sure that everything is comfortable for them before asking them to help out with marketing strategies or announcing new services!
Businesses usually pay professional writers and editors through freelance sites like Upwork or Writer’s Vault. These websites have very strict policies around fake accounts so it is easy to determine if someone is being compensated fairly.
They hire the blogger
As mentioned before, hiring a freelance writer is not like hiring someone to do your everyday job. With freelancers, you will need to make sure they are consistent in their production!
Just because it’s easy to start writing for free doesn’t mean that it's good quality content.
Content marketing isn’t just about throwing up random blogs and hoping people will read them. It takes time to create high-quality material that attracts readers. Writing short articles with no context or pictures of products without explanations are just boring. If you notice this happening across the web, it probably didn't take too long to find out why.
It's all too common to see companies ask bloggers to write about their product or service. While it may seem appealing at first, this can be a very frustrating process. Most companies don't have an editorial calendar, which means there's usually a lot of waiting around until the editor decides what his/her next project should be. This could be due to any number of things...
Editor busy working on other projects - these can range from personal to professional (like your favorite magazine running a cover story) so he/she cannot focus on yours immediately.
Writer unavailable- sometimes writers get tired of producing top-notch material and want a break. Or, they might feel overwhelmed by the amount of work that needs to be done.
They hire a writer
Having a business website with no content will not win you many fans. If you are willing to put in some time, however, then hiring writers is the next step towards having more engagement from your audience.
Writing for an online magazine or site gives you the chance to express yourself while also getting paid for it. You can pick and choose what topics you would like to write about and get help creating engaging writing that will draw readers.
Many companies will pay bloggers to talk about their products and services! This is a great way to make extra money if you have a lot of experiences related to those products.
It is totally possible to make good money as a blogger even without any experience. There are plenty of ways to market your skills so don’t hesitate to look into them if you want to give this career a try.
They hire a content manager
As mentioned before, hiring a freelance writer is not the same as hiring an editorial staff member at a publication or website. Content marketing professionals are often referred to as “content marketers” or even just “marketing writers.” A content marketer position requires someone with writing skills but that person is usually paired up with other departments for the rest of their duties.
A content management position does not have this luxury. You will be fully trained in writing, but there may be no one else to pair you with. This can sometimes result in less collaboration and communication, which is important for content marketing success.
Companies that offer content management positions typically advertise them as being able to find a writer who fits into the company’s brand and style, however generalists who only write quality content may be hard to come by. More specific demands such as requiring professional levels of English or having strong understanding of SEO may also turn off potential candidates.
Editorial experience is helpful, but not necessary if your writing isn’t seen as formal or journalistic.
They pay both blogger and editor
As mentioned before, hiring a paid social media influencer is not a good idea unless you’re trying to reap the benefits of sponsored content.
By that same token, most large companies don’t hire full-time bloggers or journalists — they outsource that work. This is very common in the marketing world.
Most likely, these organizations are paying an outside party to create written content for them via something like Google Writer or Microsoft Word. These applications have additional tools such as SEO plug-ins and some kind of dashboard to monitor and edit posts.
These services usually include an online portal where you can view all past jobs and apply if you're interested. You will typically be asked to prove your writing skills by giving a sample article or two.
Conclusion
As mentioned earlier, companies hire bloggers to increase their online exposure. This is typically through creating interesting content for your website or via social media postings that are linked to your site. By hiring a blogger, you get someone with an audience who will help promote your company’s products and services. You also get their followers, which can potentially become new customers.
There are some things, however, that most bloggers will not be willing to do for free. Most require at least several thousand dollars per month in advertising revenue and/or sponsorships. But what if there was a way to find a like-minded individual without spending any money? Someone who would want to work for nothing but pay no attention to marketing? Well, there is! And it’s possible to find thousands of people who would love to be paid to write about brands they believe in.
